emily zhu

Emily Zhu is a social media manager, digital marketer, and writer, based in New York City.

She is currently a Senior Social Media Associate at HarperCollins, working on organic consumer engagement for children’s and adult titles in the Children’s Books and William Morrow division. She has over four years of experience in copywriting, brand strategy, and content creation.

She writes a semi-regular newsletter called current-ly, sharing personal essays about pop culture. Her first read recommendation is: “What Does ‘Girlhood’ Really Mean Anyway?”

Her other hobbies include: crocheting, baking, and scrapbooking.

Available for freelance writing and social media opportunities. For any inquiries, please email emzhu7@gmail.com.


Digital & Social marketing Portfolio

Navigate to: Video

Working on Epic Reads (700K+) and HarperKids (150K+), I have over four years of experience in:

  • Curating a brand voice across Instagram, Facebook, and Threads

  • Strategizing social campaigns for key titles (The Sixth Faction, The Rose Bargain) and seasonal moments (Banned Books Week, Pride)

  • Creating memes, graphics, and videos to promote titles while building brand affinity


 VIDEO CONTENT

Programs: Capcut

Goal: Announce The Sixth Faction, a new Divergent book

Role: brainstorming, editing, copy

Reach: 12m+ views, 320k likes, 4k comments, 135k shares, 7k reposts, 20k saves

Goal: Re-introduce author to younger audience

Role: brainstorming, filming, editing, copy

Reach: 179k views, 9.8k likes, 1.6k shares, 80 reposts, 250 saves

Goal: Promote book-to-movie adaptation, now on streaming

Role: brainstorming, filming, editing, copy

Reach: 130k views, 11k likes, 450 reposts, 4k shares, 2k saves

Goal: Increase author awareness and connect with fans

Role: brainstorming, filming, editing, copy

Reach: 35k views, 2.3k likes, 48 shares, 160 saves